About Us

Our Mission

To create long-lasting, aesthetically pleasing baby products with functionally, practicality, and safety at top of mind.

Exceeds CCPSA Safety
BPA, PVC & Phthalate Free
Proudly Canadian

Our Values

Innovation. Passion. Diversity. Inclusion. Quality. Sustainability.

Meet Our Owner

Mariah Snow

As a mama of two little ones under the age of two, I truly understand the beautiful yet challenging adventure of parenthood.

As a new parent, I found myself overwhelmed by the conflicting amount of information available. Making things more challenging was the short-lifespan of baby products.

That's when I found... silicone.

Silicone completely transformed my life as a parent in several ways: it meant no more unsightly stains on our baby dishes, ensured 100% safety without harmful chemicals, allowed for microwave and dishwasher use, and the advantages kept growing!